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Interest-Based Advertising (IBA)

Interest-Based Advertising (IBA) is the collection of data across web domains owned or operated by different entities, or the use of such data, for the purpose of tailoring advertising based on preferences or interests known or inferred from the data collected. 

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2014 has already been a busy and exciting year for us at NAI.  For those who missed our recent member call, we’re making a renewed effort to make the changes
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