FINAL Joint Ad Trade Letter on Florida HB 969

On behalf of the advertising industry, we oppose Florida HB 969, and we offer the following comments summarizing our concerns with the proposed legislation and offering suggested amendments to the bill. Although we understand the House Commerce Committee is considering making changes to the bill through Committee Substitute 2, that amendment to HB 969 still contains a number of issues that will detrimentally impact Florida consumers and businesses, which we discuss below. We appreciate your willingness to consider these points.