Executive Summary of Ad Trade Letter Regarding North Dakota HB 1330
January 26, 2021
We are leading national advertising and marketing trade associations comprised of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s), the American Advertising Federation (AAF), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI). We collectively represent thousands of companies across the country, from small businesses to household brands, advertising agencies, and technology providers. Our combined membership includes more than 2,500 companies, is responsible for more than 85 percent of U.S. advertising spend, and drives more than 80 percent of our nation’s digital advertising spend.