DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools
December 18, 2019
The Digital Advertising Alliance (DAA) is now rolling out “onboarding” for companies seeking to use its California Consumer Privacy Act (CCPA) opt-out tools. The DAA previously announced the initiative last month; it will “go live” on January 1, 2020 when CCPA formally takes effect.
