Support For Members Careers Search Contact

Understanding Digital Advertising

Opt Out

About the NAI

Accountability

Understanding Digital Advertising

What is it?

How Does It Work?

How Does It Benefit Me?

What Are My Options?

FAQ

Glossary

Opt Out

Manage My Browser’s Opt Outs

Mobile Opt Out

Connected TV Choices

AMA Opt Out

About the NAI

NAI Membership Benefits

Accountability

Precise Location Information Solution Provider Voluntary Enhanced Standards

Public Policy Updates

Press Releases

Blog

Events

NAI State Contracting Addendum

Support

For Members

Careers

Contact

Home Policy & News

Blog

Want to Opt Out?

Blog

NAI Summit 2023: A Panoramic View of Privacy and Regulation

May 30, 2023

This year’s annual NAI summit was such a blast! We were joined by industry leaders, ad-tech movers and shakers, and our fellow digital advertising peers for two amazing days in Seattle

NAI in the News: Defining Dark Patterns

May 25, 2023

By Ryan Smith NAI Counsel for Compliance and Policy Ryan Smith authored an article in the May 2023 edition of the TechReg Chronicle on defining dark patterns and examining FTC

Responsible Interoperability: expanding the network effect of the Web to better serve all people and organizations

April 19, 2023

By Joshua Koran I am honored to join the NAI Board and apply my industry experience to work with other members to continue to ensure openness, interoperability, fairness, and competition

The NAI welcomes InMarket’s Joshua Koran to the NAI Board of Directors

April 10, 2023

Joshua Koran is a pioneer in digital advertising and online privacy. As the Chief Product Officer of InMarket, Joshua is responsible for the vision and product development of the company’s

State Privacy Patch #6 for Iowa: What Digital Advertising Companies Need to Know

March 30, 2023

By Meaghan Donahue (meaghan@thenai.org) and Ryan Smith (ryan@thenai.org) On March 29, 2023, Iowa Governor Kim Reynolds signed Senate File 262 (SF 262) into law, making Iowa the sixth state to

NAI Shares Contracting Template to Aid Compliance; Free Webinar March 20

March 7, 2023

With newly enacted privacy state laws coming into effect in 2023, it is more important than ever for industry leaders to have a clear and comprehensive agreement in place for

The FTC Should Integrate Strong Self-Regulation into Any Privacy Rules

January 10, 2023

On November 22, we called on the Federal Trade Commission (FTC) to integrate self-regulation by the digital advertising industry into any rules created by the agency’s ongoing regulatory process around

A Quick Look Back Before Looking Forward

January 5, 2023

2023 is starting with a bang! We’re only five days into the new year and are already seeing significant regulatory actions that will change our industry’s data practices in foundational

NAI Member Webinar with Kelley Drye: Assessing Key Priorities for CPRA Implementation Across the Digital Ads Industry

December 14, 2022

On December 9, 2022, the NAI hosted experts from Kelley Drye to provide NAI members with a detailed and comprehensive overview of the California Privacy Rights Act (CPRA) requirements for

Agenda for the NAI Meetup @ Brand Safety Week!

October 27, 2022

On November 3, 2022, at One Liberty Plaza in New York From 1:30 – 4:00pm ET Join privacy experts from leading platforms, data companies, brands, and agencies for lively discussions

Takeaways For Digital Advertising Businesses from the FTC Staff Report on Dark Patterns

October 20, 2022

By Ryan Smith (ryan@thenai.org) On September 15, 2022, the FTC released a staff report (“Staff Report”)1 on dark patterns, based in part on a 2021 workshop for which the Network

Privacy-Focused Ad Industry Leaders to Convene at NAI Meetup @ Brand Safety Week

October 7, 2022

How digital advertising companies maneuver the ever-changing regulatory landscape for privacy and digital advertising is becoming more difficult – even as companies’ commitment to consumer privacy as a brand value

2021 NAI Annual Report: Members Extend Commitment to Robust Industry Standards Despite Evolving Regulatory Landscape

August 30, 2022

The Network Advertising Initiative (NAI) 2021 Annual Report gives us a chance to look back on the past year and reflect on the forces that are shaping the digital advertising

NAI Members and Digital Advertising Companies Should Take Note of FTC Warning on Sensitive Data, Particularly Claims of “Anonymization”

July 29, 2022

On July 11, 2022, the Federal Trade Commission (“FTC”) published an important blog post that serves as a public warning to the industry, reiterating its commitment to “fully enforcing the

NAI’s Enhanced Standards for Precise Location Information Demonstrate Industry Leadership

June 23, 2022

The Precise Location Information Solution Provider Voluntary Enhanced Standards that we recently launched go beyond existing industry and legal requirements for precise location data, and we’re excited to have Cuebiq,