The NAI, IAB File Join Amicus Letter in Haynie v. Google, Defend Demographic Ad Targeting
August 20, 2026
On August 18, the IAB and NAI submitted an amicus letter under California Rule of Court 8.500(g) backing the writ of mandate petition from Google and YouTube in Haynie v. Google Inc. The underlying litigation claims that Google breached the Unruh Act’s ban on unreasonable or arbitrary discrimination simply by providing tools for age-based ad