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Expectations for Digital Advertising and Data Privacy in 2024

January 10, 2024
By David LeDuc By any measure, 2023 was a monumental year in U.S. data privacy. Seven new comprehensive state laws were enacted, in some cases taking novel approaches from what we had previously seen. Notably, expanded protections for personal data related to kids and minors were adopted in states such as Connecticut and Delaware, potentially
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The FTC Should Integrate Strong Self-Regulation into Any Privacy Rules

January 10, 2023
On November 22, we called on the Federal Trade Commission (FTC) to integrate self-regulation by the digital advertising industry into any rules created by the agency’s ongoing regulatory process around privacy. These recommendations were included in our comments to the FTC’s Advance Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and lax data security practices.”
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NAI Comments: Petition for Rulemaking to Prohibit Surveillance Advertising

January 27, 2022
The NAI filed comments with the Federal Trade Commission (FTC) in response to a petition proposing an FTC rulemaking on unfair competition that would result in a ban on “surveillance advertising.” The NAI opposed the proposed prohibition and highlighted that tailored advertising is a key driver of the robust and competitive digital media marketplace that
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