Maryland Governor Vetoes Digital Ad Tax
May 7, 2020
Maryland Governor Larry Hogan has vetoed a bill that would have imposed a new tax on digital ad revenue. “With our state in the midst of a global pandemic and
Clarifying Transparency Requirements in Guidance for NAI Members
April 27, 2020
In January, the NAI published its Guidance for NAI Members: Health Audience Segments (Guidance). Since then, the NAI has received positive feedback from members and from outside sources. We are
Senate Hearing On Privacy Concerns Of Enlisting Big Data In The Fight Against Coronavirus
April 27, 2020
Technology companies are rushing to aid in the fight against the global COVID-19 pandemic by developing applications that can aid in contact tracing and assist public health authorities in containing
Michigan Revokes Ad Restrictions On Big-Box Retailers
April 25, 2020
Michigan Governor Gretchen Whitmer on Friday rescinded an order that prohibited big-box retailers from advertising non-essential items. The revocation was part of a broader executive order that extended the state’s stay-at-home directive
In “Paper Hearing,” Experts Debate Digital Contact Tracing and Coronavirus Privacy Concerns
April 21, 2020
On April 17, the Senate Commerce Committee wrapped up one of the body’s first-ever “paper hearings”—a new format adopted in response to the coronavirus crisis, which relied entirely on written questions and answers rather
Senate Commerce Committee Holds Hearing on Data and the Coronavirus
April 21, 2020
On April 9, 2020 the U.S. Senate Committee on Commerce, Science and Transportation held a “paper hearing” entitled Enlisting Big Data in the Fight Against Coronavirus. A “paper hearing” consists of
Leading U.S. Ad Associations Request Gov. Whitmer Rescind Advertising Ban on Non-essential Items
April 17, 2020
Five of the nation’s largest advertising trade associations today released a joint statement urging Gov. Gretchen Whitmer to rescind a portion of her Executive Order No. 2020-40 prohibiting certain types of
At COVID-19 ‘paper hearing,’ industry, government struggle with balancing privacy, public health
April 17, 2020
With the COVID-19 pandemic preventing large gatherings of any kind, the Senate Committee on Commerce, Science and Transportation last week was forced to hold its hearing on big data and privacy
Advertising groups: Whitmer’s advertising ban poses ‘no benefit for public health’
April 16, 2020
A day after thousands of protestors gridlocked Lansing over Gov. Gretchen Whitmer’s Executive Order 2020-42, another group is asking her to rescind part of the same order.
Ad industry bodies urge Michigan governor to recant ban on advertising nonessential items
April 16, 2020
On Thursday, five ad industry trade associations released a joint statement urging Michigan Governor Gretchen Whitmer to retract a portion of a new executive order that prohibits large retailers from advertising
Pandemic Has Congress Considering Data Privacy in ‘Paper Hearing’
April 14, 2020
A panel of data and privacy experts virtually provided recommended actions and guardrails for the Senate Commerce, Science and Transportation Committee as lawmakers consider ways of utilizing big data to
Location data brokers say they can help contain COVID-19. Here’s why that’s a problem
April 10, 2020
Location data brokers, who have long gathered the whereabouts of hundreds of millions of people for the purposes of delivering ads, are coming into the spotlight, suggesting that their data can
Joint Ad Trade Comments on Second Set of Modifications to Proposed CCPA Regulations
March 27, 2020
As the nation’s leading advertising and marketing trade associations, we collectively represent thousands of companies, from small businesses to household brands, across every segment of the advertising industry. We provide
NAI Comment Letter – CCPA Second Set of Modified Regulations
March 27, 2020
The Network Advertising Initiative (“NAI”) is pleased to submit these comments regarding the second set of modifications to the regulations proposed for adoption under the California Consumer Privacy Act of