Organization Overview

The Network Advertising Initiative is a self-regulatory association for the digital advertising industry. The NAI represents ad-tech companies and supports members through practical guidance, policy advocacy, education, privacy accountability, and engagement with policymakers, regulators, and industry partners.

The organization has historically served as a leading self-regulatory body for digital advertising and is adapting its model in response to state privacy laws, changes in the ad-tech ecosystem, and evolving expectations for member accountability.

Role Summary

The President & CEO is responsible for overall strategic and operational leadership and management. This person will navigate and lead the NAI through a transformative regulatory landscape and strategic evolution, with responsibility for setting organizational direction, strengthening member value, overseeing all fiscal matters, and strengthening NAI’s credibility with members, regulators, policymakers, and peer industry organizations. The CEO will report to the Board of Directors.

Key Responsibilities

Strategic Leadership

• Develop a strategy to expand the NAI’s role as the leading ad-tech industry association, including how NAI’s Self-Regulatory Framework should evolve in response to AI and other emerging technologies.
• Help guide the evolution of the NAI’s self-regulation considering the expanding U.S. privacy legal framework and increased state regulatory and enforcement activity. 
• Translate Board priorities into actionable organizational plans around member value, advocacy, accountability, and operational sustainability.

Member Value, Recruitment, and Retention

• Strengthen engagement with existing members, including consistent communication with member-company executive leadership.
• Develop a plan to enhance member recruitment and retention strategy, including clearly articulating NAI’s value proposition to recruit and retain members, in particular among larger ad-tech participants.
• Develop a strong understanding of what services NAI members want from the organization, including a broad cross-section of members.

Financial and Operational Management

• Oversee NAI’s financial health, budgeting, forecasting, and resource allocation in partnership with staff, accountants, and the Board of Directors.
• Provide detailed reporting to the Board of Directors on financial performance, expense trends, membership revenue, and budget forecasts.

External Relations and Public Presence

• Serve as a credible public-facing representative for NAI with regulators, legislators, media, members, and industry audiences.
• Maintain and strengthen relationships with other industry organizations and relevant partners.
• Represent NAI at events, in public commentary, and in other forums to increase visibility and thought leadership.

Policy, Regulatory, and Compliance Leadership

• Guide NAI’s engagement with the FTC, state attorneys general, and all regulatory developments affecting the ad-tech industry.
• Support NAI’s guidance, advocacy, and education functions for members navigating complex privacy and compliance issues.
• Help determine the role of membership criteria, privacy reviews, principles, and accountability expectations as NAI’s self-regulatory model continues to evolve.

Desired Experience

• Senior leadership in a trade association, nonprofit, policy organization, regulated industry, or ad-tech/privacy organization, supervisory or regulatory authority.
• Demonstrated understanding of digital advertising, programmatic advertising, identity, consent, data privacy, ad-tech business models and the broader self-regulatory ecosystem.
• Experience managing budgets, nonprofit or trade association finances, and revenue diversification beyond membership dues.
• Experience working with regulators, policymakers, state attorneys general, the FTC, or equivalent public policy stakeholders, with the credibility to represent industry positions effectively.
• Experience speaking publicly on behalf of an organization or industry during periods of scrutiny, transition, or reputational risk, understanding the relationship between balancing commercial needs with new regulations and compliance obligations.
• Experience working effectively with a Board of Directors while also leading staff and day-to-day operations.

Desired Attributes

Compensation and Location

Compensation: To range from $350k-$375k commensurate on experience with the potential for a 20% bonus.

Location: Washington, DC preferred, other U.S. locations considered.

Application Process

Interested candidates should submit a cover letter and resume to applications@networkadvertising.org.

Public Policy Internship

Internship Program Overview

The NAI’s public policy internship program is for qualified undergraduate or graduate students interested in public policy and the intersection of privacy laws and regulations in the digital advertising industry. This internship will provide students with a unique opportunity to work on cutting-edge policy issues impacting this industry. The NAI leads in the development of privacy self-regulatory guidance and best practices for responsible advertising technology companies, and we are the leading trade association promoting public policies that provide strong consumer data privacy, while also promoting the robust data driven advertising industry. 

NAI Public Policy Interns will be provided an orientation explaining the various business models in the industry and the policy issues with emerging technologies. Interns will have close interaction with NAI’s policy and legal staff. The internship schedule is flexible and may be conducted virtually to accommodate coursework. The work requirement ranges from 16-25 hours per week during the semester. This is an unpaid internship, but in some cases the NAI may provide expenses to provide for attendance at related meetings and events.

Public Policy Intern Responsibilities May Include:

• Participate in the Government relations process within a trade association to gain valuable experience in industry government relations, public affairs, and strategic communications efforts,
• Conduct policy & industry research,
• Help draft newsletters, blog posts and educational material for lawmakers,
• Track federal and state bills and statutes related to digital advertising and privacy issues,
• Attend industry meetings, presentations and congressional hearings regarding online, privacy, advertising and marketing, and related technology issues (virtual or in-person depending on circumstances),
• Prepare summaries of hearings for the public policy team and member companies.

Required Skills

• Currently enrolled in Undergrad or Graduate Degree with relevant coursework, such as Political Science, International Affairs, or related discipline with a focus on public policy,
• Excellent written ability, including the ability to draft documents, emails, and materials for different audiences,
• Proactive and effective working both independently and part of a team,
• Strong interpersonal skills and verbal communication skills,
• Enthusiasm and interest in privacy, advertising industry and policy,
• Microsoft Office and Google Suite skills.

Skills & Education/Experience Preferred:

• Enthusiasm and interest in technology, public policy, and data privacy
• Experience with or knowledge of the digital advertising industry
• Interest in advertising technology

Work Environment

• Located in Washington, D.C., the NAI is a small but fast-paced, dynamic environment.
• This is a hybrid position, with flexibility to work in person at our office in Washington, DC and remotely. Under certain circumstances, this internship may be offered virtually.

Additional Information

The internship will provide opportunities for professional development and mentoring. 

Application Process

Interested candidates should submit a cover letter and resume to admin@networkadvertising.org.

About the NAI

Founded in 2000, the NAI (Network Advertising Initiative) is the leading non-profit self-regulatory association dedicated to responsible data practices in digital advertising. 2025 marked the NAI’s 25th year of continuous operation—making it the longest-running privacy self-regulatory program in the digital advertising industry. For its entire history, the NAI has worked at the intersection of privacy, technology, and policy to promote accountability across the advertising technology ecosystem.

The NAI is an equal opportunity employer. We are committed to an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.

Legal Internship

Internship Program Overview

The NAI’s legal internship program is for qualified law students interested in privacy and digital advertising. This internship will provide law students with a unique opportunity to work on cutting-edge legal, policy, and technology issues impacting today’s online and mobile advertising world. Interns will be provided an orientation explaining the various business models in the industry and the privacy issues with emerging technologies. Interns will have close interaction with NAI’s small, but sophisticated staff of lawyers and technologists. Legal interns will also interact with the world’s leading Internet and digital media companies. The internship schedule is flexible and can accommodate class and other schedules. There is a minimum time requirement of 16 hours per week during the semester. The NAI generally accepts up two interns per semester.

Legal Intern Responsibilities May Include:

• Monitor and analyze federal and state bills and statutes related to online privacy, data security, and technology issues
• Reviewing online privacy disclosures for required representations about data collection, use and retention; reviewing responses to compliance questionnaires, and participating in conference calls and interviews with members
• Assist compliance counsel with enforcement proceedings to determine the scope of alleged violations of the NAI Code by members
• Conduct legal research on specific topics such as tort liability, lobbying, defamation, intellectual property, and other issues
• Attend conferences, seminars, presentations, and hearings regarding online privacy, advertising and marketing, and related technology issues
• Monitor international developments in the areas of privacy, advertising, marketing, and technology and the implementation of new privacy legislation and regulations across the globe

Required Skills

• Excellent written ability, including the ability to draft documents, emails, and materials for different audiences
• Strong interpersonal skills and verbal communication skills
• Enthusiasm and interest in privacy, technology, information security, and/or Internet law and policy
• Desire to be creative and tackle novel, cutting-edge issues that may not be “traditional” legal issues – work assignments may involve the intersection of law, technology, policy, and business interests
• Course work in privacy law, technology law, intellectual property, communications law, and/or e-commerce desirable
• Basic familiarity with Web and Internet technology desirable (cookies, client/server model, web browsers, browser privacy settings, domain names, URLs, the basic elements of a website, etc.)
• Microsoft Office and Google Suite skills (Spreadsheets & Text Editing)

Additional Information

The internship will provide opportunities for professional development and mentoring. Possibility exists that internship could evolve into a permanent position for the right candidate.

Located in Washington, D.C., the NAI is a fast-paced, dynamic environment with a lean and efficient team.

For more information about the NAI, please review our website. For more information about the internship or to submit a resume and cover letter, please contact: Jason Snyder (jason@networkadvertising.org)

About the NAI

Founded in 2000, the NAI (Network Advertising Initiative) is the leading non-profit self-regulatory association dedicated to responsible data practices in digital advertising. 2025 marked the NAI’s 25th year of continuous operation—making it the longest-running privacy self-regulatory program in the digital advertising industry. For its entire history, the NAI has worked at the intersection of privacy, technology, and policy to promote accountability across the advertising technology ecosystem.

The NAI is an equal opportunity employer. We are committed to an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.